The goal of every online seller, just like the goal of every brick-and-mortar seller, is to drive sales. This is why loads of marketing dollars are spent each day perfecting emails, copyediting social media posts, and optimizing listings. Sellers on Amazon and Walmart.com take an “omni-channel” approach to make sure their products look attractive anywhere […]
Why am I writing this So, you are thinking of starting an online business. You want to sell products on either Amazon or Walmart.com—either your own products or as a third party seller—but you don’t know which platform you should start with. While there may not be a one-size-fits-all answer for every company, we have […]
In our last blog, I addressed the issue of how Amazon came to be dominated by black-hat Chinese sellers. I think I did an adequate job of tracing the steps that turned Amazon into China’s bazaar, but perhaps I concluded before really diving into the initial question: Why are so many Chinese sellers bad actors? […]
With recent developments in the standing of prominent Chinese companies on Amazon, it is only natural to ask: How did we get here? How did it come to be that some of the biggest sellers on Amazon, such as Aukey and Mpow, thought they could game the system with impunity? When did fake reviews become […]
Add RAVPower to the list of Amazon-native brands to be removed from the site due to black hat tactics. Major brands like Aukey and Mpow faced the same fate a month ago, reportedly due to a data leak revealing the lengths they went to in order to secure fake product reviews. Similarly, RAVPower’s punishment comes […]
When we talk to prospective clients, we always hear the same thing: After finding a market gap and building up a consumer base, Amazon sellers are finally ready to turn to branding. Though costs need to be kept to a minimum when a seller first starts out, the story goes, investing in branding is a […]
Whenever you consider buying a product on Amazon, you likely rely on two things to make your decision, customer reviews and what Amazon places at the top of the search page. Nowadays, consumers rarely go to the store to try out a product firsthand before purchasing, so they listen to the opinions of those who […]
Amazon Prime Day 2019 was an unqualified success. During the two-day stretch, Amazon sold over 175 million total items and signed up more Prime users than ever before. In a sign of the Everything Store’s continued rise to dominance, Amazon had its best Prime Day ever despite hundreds of other retailers offering their own competing sales events […]
“Is Amazon dying?” “Do you think Amazon will be around in 5 years?” These questions, if posed by anyone living in the United States today, would be considered absurd. You would not even have to know that Amazon posted record profit in their most recent earnings reports. Or that Amazon is already three-quarters of the […]