Tag: Amazon

Magda Ehlers
03Aug, 2021

Why Did Amazon Let Chinese Sellers Cheat? (Part 2)

In our last blog, I addressed the issue of how Amazon came to be dominated by black-hat Chinese sellers. I think I did an adequate job of tracing the steps that turned Amazon into China’s bazaar, but perhaps I concluded before really diving into the initial question: Why are so many Chinese sellers bad actors? […]

17Jun, 2021

No One Should Be Surprised That RAVPower Fakes Reviews

Add RAVPower to the list of Amazon-native brands to be removed from the site due to black hat tactics. Major brands like Aukey and Mpow faced the same fate a month ago, reportedly due to a data leak revealing the lengths they went to in order to secure fake product reviews. Similarly, RAVPower’s punishment comes […]

Photo via Pexels
20May, 2021

Does Branding Matter?

When we talk to prospective clients, we always hear the same thing: After finding a market gap and building up a consumer base, Amazon sellers are finally ready to turn to branding. Though costs need to be kept to a minimum when a seller first starts out, the story goes, investing in branding is a […]

Reports of Amazon’s Demise Are Greatly Exaggerated

“Is Amazon dying?” “Do you think Amazon will be around in 5 years?” These questions, if posed by anyone living in the United States today, would be considered absurd. You would not even have to know that Amazon posted record profit in their most recent earnings reports. Or that Amazon is already three-quarters of the […]

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