Because of COVID, almost no foreigners have been allowed in China for two years. While exceptions have been made for business and health professionals (plus of course Winter Olympians), the government still requires a lengthy quarantine period of 14 to 21 days upon landing. Most people have understandably chosen to conduct their business on Zoom […]
The goal of every online seller, just like the goal of every brick-and-mortar seller, is to drive sales. This is why loads of marketing dollars are spent each day perfecting emails, copyediting social media posts, and optimizing listings. Sellers on Amazon and Walmart.com take an “omni-channel” approach to make sure their products look attractive anywhere […]
Why am I writing this So, you are thinking of starting an online business. You want to sell products on either Amazon or Walmart.com—either your own products or as a third party seller—but you don’t know which platform you should start with. While there may not be a one-size-fits-all answer for every company, we have […]
In our last blog, I addressed the issue of how Amazon came to be dominated by black-hat Chinese sellers. I think I did an adequate job of tracing the steps that turned Amazon into China’s bazaar, but perhaps I concluded before really diving into the initial question: Why are so many Chinese sellers bad actors? […]
Out of the thousands of brands you can buy on Amazon, how many Chinese brands can you name? Perhaps you know Aukey and Mpow, especially after they became international news last month. But unless you are an e-commerce professional, even the very largest Chinese brands—brands like Tribit and TaoTronics, for example—remain anonymous. (Having worked with […]
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Whenever you consider buying a product on Amazon, you likely rely on two things to make your decision, customer reviews and what Amazon places at the top of the search page. Nowadays, consumers rarely go to the store to try out a product firsthand before purchasing, so they listen to the opinions of those who […]
From blogs, to social media, texting, DMs, etc…the digital revolution has had an undeniable effect on punctuation. Think about it: Exclamation points are now used with much greater frequency than they were ever meant to be. Does anyone remember the two-spaces after a period rule? And the symbol formerly known as the pound sign is called a […]