Because of COVID, almost no foreigners have been allowed in China for two years. While exceptions have been made for business and health professionals (plus of course Winter Olympians), the government still requires a lengthy quarantine period of 14 to 21 days upon landing. Most people have understandably chosen to conduct their business on Zoom […]
The goal of every online seller, just like the goal of every brick-and-mortar seller, is to drive sales. This is why loads of marketing dollars are spent each day perfecting emails, copyediting social media posts, and optimizing listings. Sellers on Amazon and Walmart.com take an “omni-channel” approach to make sure their products look attractive anywhere […]
In our last blog, I addressed the issue of how Amazon came to be dominated by black-hat Chinese sellers. I think I did an adequate job of tracing the steps that turned Amazon into China’s bazaar, but perhaps I concluded before really diving into the initial question: Why are so many Chinese sellers bad actors? […]
With recent developments in the standing of prominent Chinese companies on Amazon, it is only natural to ask: How did we get here? How did it come to be that some of the biggest sellers on Amazon, such as Aukey and Mpow, thought they could game the system with impunity? When did fake reviews become […]
Add RAVPower to the list of Amazon-native brands to be removed from the site due to black hat tactics. Major brands like Aukey and Mpow faced the same fate a month ago, reportedly due to a data leak revealing the lengths they went to in order to secure fake product reviews. Similarly, RAVPower’s punishment comes […]
Out of the thousands of brands you can buy on Amazon, how many Chinese brands can you name? Perhaps you know Aukey and Mpow, especially after they became international news last month. But unless you are an e-commerce professional, even the very largest Chinese brands—brands like Tribit and TaoTronics, for example—remain anonymous. (Having worked with […]
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When we talk to prospective clients, we always hear the same thing: After finding a market gap and building up a consumer base, Amazon sellers are finally ready to turn to branding. Though costs need to be kept to a minimum when a seller first starts out, the story goes, investing in branding is a […]
Whenever you consider buying a product on Amazon, you likely rely on two things to make your decision, customer reviews and what Amazon places at the top of the search page. Nowadays, consumers rarely go to the store to try out a product firsthand before purchasing, so they listen to the opinions of those who […]
Amazon Prime Day 2019 was an unqualified success. During the two-day stretch, Amazon sold over 175 million total items and signed up more Prime users than ever before. In a sign of the Everything Store’s continued rise to dominance, Amazon had its best Prime Day ever despite hundreds of other retailers offering their own competing sales events […]