Why Did Amazon Let Chinese Sellers Cheat? (Part 2)

In our last blog, I addressed the issue of how Amazon came to be dominated by black-hat Chinese sellers. I think I did an adequate job of tracing the steps that turned Amazon into China’s bazaar, but perhaps I concluded before really diving into the initial question: Why are so many Chinese sellers bad actors? […]

Why Did Amazon Let Chinese Sellers Cheat For So Long?

With recent developments in the standing of prominent Chinese companies on Amazon, it is only natural to ask: How did we get here? How did it come to be that some of the biggest sellers on Amazon, such as Aukey and Mpow, thought they could game the system with impunity? When did fake reviews become […]

No One Should Be Surprised That RAVPower Fakes Reviews

Add RAVPower to the list of Amazon-native brands to be removed from the site due to black hat tactics. Major brands like Aukey and Mpow faced the same fate a month ago, reportedly due to a data leak revealing the lengths they went to in order to secure fake product reviews. Similarly, RAVPower’s punishment comes […]

What Makes Anker & DJI Different From Other Chinese Brands

Out of the thousands of brands you can buy on Amazon, how many Chinese brands can you name? Perhaps you know Aukey and Mpow, especially after they became international news last month. But unless you are an e-commerce professional, even the very largest Chinese brands—brands like Tribit and TaoTronics, for example—remain anonymous. (Having worked with […]

How Long Do PR Press Releases Stay Up?

View Post Congratulations! Your press release got picked up by 100+ outlets. Local TV outlets in places like Lubbock, TX and Youngstown, OH feature it on their websites. This is great for your Google search cred! Best of all, it appears on Yahoo Finance, an online news source visited daily by serious business professionals. Seeing […]

Does Branding Matter?

When we talk to prospective clients, we always hear the same thing: After finding a market gap and building up a consumer base, Amazon sellers are finally ready to turn to branding. Though costs need to be kept to a minimum when a seller first starts out, the story goes, investing in branding is a […]

Aukey, Mpow, and Others Punished on Amazon for Fake Reviews

Whenever you consider buying a product on Amazon, you likely rely on two things to make your decision, customer reviews and what Amazon places at the top of the search page.  Nowadays, consumers rarely go to the store to try out a product firsthand before purchasing, so they listen to the opinions of those who […]

Another Successful Prime Day Reveals The Future Of Brands On Amazon

Amazon Prime Day 2019 was an unqualified success. During the two-day stretch, Amazon sold over 175 million total items and signed up more Prime users than ever before. In a sign of the Everything Store’s continued rise to dominance, Amazon had its best Prime Day ever despite hundreds of other retailers offering their own competing sales events […]

What Are Those Weird Lenticular Brackets In Amazon Listings?

From blogs, to social media, texting, DMs, etc…the digital revolution has had an undeniable effect on punctuation. Think about it: Exclamation points are now used with much greater frequency than they were ever meant to be. Does anyone remember the two-spaces after a period rule? And the symbol formerly known as the pound sign is called a […]

Are We Winning The Trade War?

Since we regularly travel to China for client meetings, Brian and I are constantly asked about the ongoing Sino-US trade war. Which side is winning? What is the perception over in the Middle Kingdom? These are not necessarily easy questions, and their answers may vary depending on what and whom we are actually talking about. […]