TaoTronics True Wireless Headsets

The Problem:

The Sunvalley Group is a global consumer electronics company whose brands include TaoTronics, RAVPower and VAVA. As Sunvalley prepared to release a new pair of wireless bluetooth headphones under the TaoTronics brand, they hired us to help them with their U.S. launch. The TaoTronics brand had been around for years, but it had continually lost to more famous brands like Anker and Apple. It had been unable to accrue and brand loyalty or even recognition, and it had difficulty obtaining coverage in Western media.

The Solution:

We decided to make TaoTronics look like the U.S. brand by giving their new product, which they planned to release just as a serial number:

  • U.S. product name
  • English-language Amazon page
  • 8 pieces of custom content
  • 400k editorial views
  • 100,000 influencer video views
  • 22 U.S. YouTube videos
  • 111k contest entries
  • 2.1k social engagements