The Problem:
The Sunvalley Group is a global consumer electronics company whose brands include TaoTronics, RAVPower and VAVA. As Sunvalley prepared to release a new pair of wireless bluetooth headphones under the TaoTronics brand, they hired us to help them with their U.S. launch. The TaoTronics brand had been around for years, but it had continually lost to more famous brands like Anker and Apple. It had been unable to accrue and brand loyalty or even recognition, and it had difficulty obtaining coverage in Western media.
The Solution:
We decided to make TaoTronics look like the U.S. brand by giving their new product, which they planned to release under the serial number TT-BH053:
- U.S. product name
- English-language Amazon.com page
- 8 pieces of custom content
- Influencer and media outreach
The Result:
- 400k+ editorial views
- 100K+ influencer video views
- 22 U.S. YouTube videos
- 111K+ contest entries
- 2.1K+ social engagements
