Year: 2021

Magda Ehlers
03Aug, 2021

Why Did Amazon Let Chinese Sellers Cheat? (Part 2)

In our last blog, I addressed the issue of how Amazon came to be dominated by black-hat Chinese sellers. I think I did an adequate job of tracing the steps that turned Amazon into China’s bazaar, but perhaps I concluded before really diving into the initial question: Why are so many Chinese sellers bad actors? […]

17Jun, 2021

No One Should Be Surprised That RAVPower Fakes Reviews

Add RAVPower to the list of Amazon-native brands to be removed from the site due to black hat tactics. Major brands like Aukey and Mpow faced the same fate a month ago, reportedly due to a data leak revealing the lengths they went to in order to secure fake product reviews. Similarly, RAVPower’s punishment comes […]

Photo via Amazon
08Jun, 2021

What Makes Anker & DJI Different From Other Chinese Brands

Out of the thousands of brands you can buy on Amazon, how many Chinese brands can you name? Perhaps you know Aukey and Mpow, especially after they became international news last month. But unless you are an e-commerce professional, even the very largest Chinese brands—brands like Tribit and TaoTronics, for example—remain anonymous. (Having worked with […]

Photo by Andrea Piacquadio from Pexels
26May, 2021

How Long Do PR Press Releases Stay Up?

View Post Congratulations! Your press release got picked up by 100+ outlets. Local TV outlets in places like Lubbock, TX and Youngstown, OH feature it on their websites. This is great for your Google search cred! Best of all, it appears on Yahoo Finance, an online news source visited daily by serious business professionals. Seeing […]

Photo via Pexels
20May, 2021

Does Branding Matter?

When we talk to prospective clients, we always hear the same thing: After finding a market gap and building up a consumer base, Amazon sellers are finally ready to turn to branding. Though costs need to be kept to a minimum when a seller first starts out, the story goes, investing in branding is a […]

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