NAIPO Massagers

The Problem:

The Aukey Group is one of the largest e-commerce businesses on the planet, with interests in nearly every category of consumer goods. NAIPO, an Aukey brand which sells at-home massage equipment, was looking to increase its presence in the United States. Despite the origins of massage in East Asia, NAIPO had found that U.S. consumers had reservations purchasing a Chinese brand of massagers. Their primary strategy relied on discounts and deals, further lowering the value of their brand in the eyes of the high-income demographic that predominates the $4.2 trillion health and wellness industry.

The Solution:

Aukey reached out to us to help them overhaul the NAIPO brand in the U.S. market. We helped them transform the way they present their products to the Western world. We gave them:

  • U.S. product names
  • English-language Amazon pages
  • 38 pieces of custom content
  • 61M editorial views
  • #MerryCaring Christmas campaign
  • #GiveDifferently Valentine’s Day campaign
  • #GiveHerAHug Mother’s Day campaign